Monday, September 26, 2005

Avoid Questions with Buzzword Answers . It was always felt that communications was to relay facts which would answer a question. Sometime, the answer has been so arranged to make you feel you do not know what you are asking and therefore not ask another question. BUZZwords were high tech terms used in an industry to communicate that the person was aware of new ideas. However, the use of detail technical terms to answer an layman's question is also a Buzzword answer.
Invisible, is this method of replys to questions which staff are trained to give to customers. Anyone with a little insight would have seen that this question arrives often and the staff are trained to reply. (I believe that the individual themselves does not know what they have said )
These answers often are so arranged to not answer the question but throw a confusing comment at the customer, thereby making them feel stupid or unwilling to question the situration further.
Here, we have a major Cable distribution company called V..... which also has video cassette sales and rental outlets every where through the province.
As a member, with the small yellow ident card used for scanning and rentals; I went into this second V.... store to check out and rent videos which might have been different. These two stores are about 200 yards apart, between two lights on the same major street .
Advised, by the new store, that they do not use the ident cards and it is necessary to open a seperate account with them if I wish to rent films; I asked "Are you not V...., like the store up the street?"
"Yes our stores are owned by V.... but corporate strategy and management allows for individual controls and probably even possible francises" store is different with a different manager and administration. DRUUUUUUP.... Do I feel stupid?
I should have known that. Was I thinking the same staff works at the two stores and walked down the street every hour. But the question was "Are you not both the outlets of the the same company.

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